1. The best way to build traffic is to build an interesting website!

This doesn’t mean that we subscribe to the “build it and they will come” philosophy. However if your website has many pages of information, then each one of those pages will be packed with words and phrases that people will find when they make searches. On the other hand if you have only published a “brochure site”, a website that is a mirror image of an offline introductory brochure about your company, then there will not be much “spider food” on your site. That is, there will not be much for search engines to put in their data base, and you will not get much traffic from search engine queries.

Another consequence in building an interesting site is that other sites will link to you, viewing your site as an important resource. In fact, this is what Google had in mind when it set up its current ranking system. A site that is informative and filled with useful information will be noted and other sites will link to it. Each of these links is viewed by Google as a “vote” for that site. Make your site interesting, and people will link to it without you even knowing about it.

In addition, never underestimate the importance of word-of-mouth. If your site is interesting people will tell their friends and they will check out your site. A content rich site is the first secret of building traffic.

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Take it from me, you want to take these five steps in your outsourcing to make sure you aren’t just throwing away money.

1. Be absolutely clear on exactly what you want done

I’m primarily visual so for this project I actually went and bought some wrapping paper, then drew on the back of it. I drew all the pages I wanted created and their design. From there I could take photos and record it using video. This helped me get clear on exactly what I wanted.
When writing the scope its best if a 9 year old could understand it. Write it as though you’re telling a 9 year old what you want. Make sure you use screen shots if possible.

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Google Voice has been in beta for quite a while. And Google beta’s are usually a widely sought after prize that involves being on that A-list. Well not really, but you have to have an invite to be one of the cool kids. As of today, GV is free and open to all US citizens to register, no invite required.

Google Voice is great for businesses who want to route their calls to different phones, but don’t want to pay for a service like Ringcentral or Grasshopper.  

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